Our Team

It’s not about having a story, it’s about how you tell it. At Avenue, we use a strategic combination of traditional PR and media, social and digital marketing, and key influencers and events, to guarantee you’re telling your story to all the right people. And with decades of experience in lifestyle verticals — including tourism, outdoor leisure, fashion, culinary and luxury retail—we understand exactly how to tell it in a way that will stand out.

Our clients appreciate our thorough approach, which begins with in-depth research into your brand and competition, and allows us quickly to become a valuable extension of your sales and marketing team.

But it’s not our story we’re here to tell… so let’s begin.

Tiffany Soper

Co-Founding Partner

Tiffany Soper brings a wealth of experience to Avenue PR. As a past senior associate with Hawksworth Communications and principal of her namesake Tiffany Soper PR, she has managed top accounts such as Tiffany & Co., AG Hair, Proctor & Gamble, Chapters/Indigo, TWG Tea, OPUS Vancouver, The Rosewood Hotel Georgia, Hawksworth Restaurant and Liquidity Wines.
Today, Tiffany leads a powerful team of PR professionals in crafting memorable campaigns that allow clients to shine. Her commitment to achieving high-level results continually leads to positive editorial coverage in leading Canadian, U.S. and international publications, and she has developed a widespread reputation among industry and clients for her unparalleled work and keen eye for compelling storytelling.

Tiffany specializes in hospitality, food and beverage, luxury lifestyle, travel, fashion and beauty, and has developed an extensive network of related media and influencer contacts.

Tiffany is also dedicated to supporting the community, and has worked with a number of charitable organizations and events including Chefs Table Society of BC, Vancouver Aquarium, Arts Umbrella, Sarah McLachlan School of Music and Children’s Wish Foundation. She currently co-chairs the Night of Wonders Gala, the annual fundraiser for Children’s Wish Foundation.

Samantha Geer

Co-Founding Partner

Samantha Geer is a sought-after PR expert who specializes in media and public relations, communications strategy, special events, digital marketing and social media. With a keen knowledge of the finer things in life, Samantha has executed successful campaigns for lifestyle, luxury, tourism and hospitality clients across B.C., the Okanagan, the Rockies and Toronto. She founded Avenue PR in 2010, and has since grown the business into one of Vancouver’s leading boutique agencies.
Throughout her 20+ year career, Samantha has worked extensively with hotels, resorts, and ski and golf destinations. She has managed public relations for three of the world’s leading hotel brands — Fairmont Hotels and Resorts, Four Seasons Hotels & Resorts and Rosewood Hotels & Resorts — where, in addition to playing a critical role in business development, she helped to increase brand awareness and garner impressive media coverage.

Samantha draws on her years of experience working with internationally recognized brands to provide consistent, high-level results for clients of Avenue PR. Known for generating out-of-the-box ideas and forging long-lasting relationships with media and industry, Samantha fuels her team and clients with an infectious energy and vibrancy that demonstrates her genuine passion for PR.

Our Team

Jorden Hutchison

Senior Associate

Jorden Hutchison is a Vancouver-based communications professional who has spent more than a decade overseeing the media relations and marketing communications programs for top tourism, travel and lifestyle brands.

Jorden’s passion for hospitality and tourism was ignited as a child and young adult, when she had her first taste of flying fish in Barbados, road-tripped throughout B.C. with her father and went on a backpacking adventure through Southeast Asia. After pursuing an education in marketing communications and tourism, she spent several years working for leading hotel brands such as Fairmont Hotels & Resorts and Four Seasons. She then joined Tourism Vancouver in 2009 as a sales associate for the Travel Trade team, and shortly after was recruited to the Communications department where she oversaw the North American media relations portfolio for more than five years. During her time on the team, Jorden assisted with bringing over 400 print, broadcast and digital media to Vancouver annually, and planned and executed the media relations initiatives for a number of large-scale city events.

Over the past several years, Jorden’s extensive marketing communications and public relations experience has led her to oversee the PR initiatives for various world-class destinations, hotels and resorts, and culinary brands – including the Osoyoos Indian Band, Vancouver Hotel Destination Association, Destination BC, Rocky Mountaineer, Indigenous Tourism BC, Pan Pacific Whistler, Watermark Beach Resort, Pacific Sands Beach Resort, Panorama Mountain Resort and many more.

When she’s not working on destination strategy, Jorden can be found planning her next trip abroad, eating her way around the city, hiking one of Vancouver’s many trails or lounging on a sandy beach.

Gemma Bishop

Senior Account Manager

Gemma Bishop has spent nearly a decade perfecting her skills in luxury, fashion, hospitality, lifestyle and travel PR.

Gemma began her career at Hawksworth Communications, a Vancouver-based public relations agency, where she worked for more than six years. There, she assisted with planning and executing strategic communications programs for top accounts such as Clinique, Rosewood Hotel Georgia, OPUS Hotel, Nita Lake Lodge, Tinhorn Creek Vineyards and Caffè Artigiano.

Equally enthusiastic about food, wine, travel, fashion and beauty, Gemma currently represents Tiffany & Co., AG Hair, Burdock & Co, Harvest Community Foods, Crowbar, Osteria Savio Volpe, Pepino’s Spaghetti House, Caffè La Tana, and Liquidity Wines.

Particularly passionate about digital strategy, Gemma has mastered managing social media platforms for both agencies and clients. She is also dedicated to supporting the community, and has lent her services to local charities like Ronald McDonald House of BC, Arts Umbrella and Children’s Wish Foundation.

Rebecca Peters

Senior Account Manager

Avenue PR’s resident Brit, Rebecca Peters is a senior account manager who brings to the team over five years’ experience in fashion, lifestyle, travel and tourism PR.

Rebecca began her career in a London-based lifestyle marketing and public relations agency. In 2015, she transitioned into travel and tourism PR at the Brighter Group, one of London’s top travel PR agencies. During her time there, she led key global accounts such as Atlantic Canada, Elegant Hotels in the Caribbean, the Jordan Tourism Board and Z Hotels. Her duties included hosting over 100 key media and regularly securing press coverage in target print and online publications.

Rebecca’s love for travel and wildlife inspired her to spend four months road-tripping around North America before settling in Vancouver. At Avenue PR, Rebecca promotes top destination and hospitality brands Indigo, Pan Pacific Whistler, Pacific Sands Beach Resort, JW Marriott Parq Vancouver, the DOUGLAS, Park City Utah, Parq Vancouver, The Josie and Watermark Beach Resort.

Lydia Park

Account and Digital Lead

Lydia Park is a Vancouver-born social media and public relations specialist who boasts a diverse background spanning tourism, lifestyle and culinary.

Lydia graduated from McGill University’s Desautels Faculty of Management with a major in Marketing and a concentration in International Business, perfectly combining her dual interests in creative design and public relations. At Avenue PR, Lydia directs her ceaseless passion for all things food, lifestyle and travel into supporting top brands and destinations like Indigo and Park City Utah, and managing social media accounts for JW Marriott Parq Vancouver and the DOUGLAS, an Autograph Collection Hotel

An aspiring globetrotter, Lydia has lived in Vancouver, Seoul, Montreal and Paris, and is constantly planning her next adventure. When she’s not working, you can find her seeking out the latest brunch spot, standing on chairs as she tries to capture an Instagrammable photo, or crafting witty captions for social.

Neia Sergienko

Account Lead

Neia Sergienko graduated with distinction from New York University with a Masters of Science in Public Relations and Corporate Communication. Prior to her post-graduate education, she attended the University of Sheffield and completed a Bachelor of Arts in Journalism studies.

While living in New York, Neia worked with global fashion brand Michael Kors, leading her team in implementing and executing a national PR campaign which successfully expanded the company’s consumer market in China.

With a passion for traditional media and a deep-seated love for lifestyle PR, she currently represents FLEUR Wedding Show, Indigo, AG Hair, Parq Vancouver and Tiffany & Co.

Kelsey Millman

Account Coordinator

Upon completing a degree in Cultural Studies at the University of British Columbia, Kelsey Millman dove enthusiastically into a public relations program at BCIT, where she graduated with distinction. Following her schooling, she partnered with the Ladner Business Association to build and manage a tourism and shop-local initiative through social media.

Since joining Avenue PR, Kelsey has combined her deep-rooted passion for communications and media with her love for the outdoors, fully immersing herself in hospitality and travel PR. She has represented award-winning businesses like Parq Vancouver, Pacific Sands Beach Resort, Pan Pacific Whistler, The Josie Hotel and Watermark Beach Resort.

Lena Chen

Account Coordinator

Lena Chen has always felt impassioned by community initiatives, communication and marketing. A graduate of the University of British Columbia with a major in Sociology and International Relations, she led the marketing and PR department for non-profit organization, IbookUnion, dedicated to providing UBC students used textbooks with affordable prices set by students, for the students.

Lena began her career at Mosaic Sales Solutions, one of Canada’s leading marketing service agencies, where she represented recognized western Canadian food and beverage brands. Agency trained, she led projects in both experiential and retail marketing and today, Lena continues to expand her expertise at Avenue PR. Lena currently represents AG Hair, Tiffany & Co., Burdock & Co, Caffè La Tana, Crowbar, Harvest Community Foods, Pepino’s Spaghetti House and Osteria Savio Volpe. She is also dedicated to supporting local charities and has lent her services to Arts Umbrella’s annual Splash gala and auction.

Ben Carney

Junior PR Coordinator

Growing up in eight countries across five continents, Ben developed a true passion for travel and unique cultural experiences. A former writer, digital campaign manager and broadcast journalist Ben has a diverse skill-set and strong interest in developing his experience in the world of tourism PR.

As a UBC, SFU and BCIT Broadcast Journalism alumni, Ben is keen to learn new skills. He learned the intricacies of the advertising industry, and using social media effectively during his time as a digital campaign manager at Niche Plus Digital, leading several accounts for clients. Ben has learned to effectively source, pitch and write about a wide variety of topics as a freelance arts writer; writing for a variety of publications including Daily Hive, Exclaim! and BeatRoute Magazine.

At Avenue PR, Ben represents Indigenous Tourism BC and Huu-ay-aht First Nations, while providing support on multiple lifestyle, hospitality and culinary clients as well as numerous administrative tasks. Ben has a passion for other cultures and a keen interest in the quickly-growing Indigenous tourism industry in the province.